Search Report
2017 Sustainability Report
published 2018/08/01

Transparency across all channels

We insist on transparency and honesty in all forms of communication.

How we reach our end customers

VAUDE advocates for sustainability issues across all of its communication channels and reaches end customers in a variety of ways. Our strategy is built on the following three pillars:

Pillars of Communication

No “greenwashing” in marketing

In all communication channels for reaching end users and trade specialists, we take care to avoid "greenwashing". This means that we do not use advertising to try to represent our company as "greener" than it actually is. Instead, our marketing adheres to the EMAS principles: responsible, credible, innovative and transparent.

Informative, transparent and inspirational

We place a great emphasis on values such as honesty and transparency. We proactively communicate about controversial issues, such as the use of PVC or PFCs in our products, and report honestly on how far we have come in our efforts.

GRI:   103
Management Approach
Related stories
Share on
Who writes this report?
Read more