VAUDE advocates for sustainability issues acrossa variety of communication channels and reaches end customers in a variety of ways. Our strategy is built on the following three pillars:
By centrally placing and describing relevant sustainability information, these aspects are clearly linked to the product.
On Facebook, Twitter, Linkedin and Instagram we can reach you with impressive nature photography, quotes and messages that speak to our appreciation of the natural world. But we also use social media to share interesting and exciting insights – whether it's a look behind the scenes of working at VAUDE, projects and news of our athletes and partners or product innovations.
We are also interested in your reactions to our videos on YouTube. Both the developments in the number of subscribers who regularly watch our videos and the average viewing time per viewer are important statistics.
We take care to avoid greenwashing on all of our communication channels for reaching consumers and trade specialists. This means that we do not use advertising to try to represent our company as greener than it actually is. Instead, our marketing adheres to the EMAS principles: responsible, credible, innovative and transparent.
We place a great emphasis on values such as honesty and transparency.