Here at VAUDE, environmental friendliness goes well beyond our products. Ecological principles also apply to how we represent our company and to our marketing activities. We voluntarily apply these guiding principles and have developed a code of conduct for ourselves.
We naturally also comply with all provisions of commercial and media law with regard to advertising, promotions and sponsorship, and take data protection extremely seriously.
Our brand narrative is conveyed in compact form in our mission statement.
At VAUDE, we've established a brand narrative embodying our vision and values regarding sustainability and responsibility to ensure a consistent brand perception. This narrative, developed from in-depth conversations and analyses, serves as the cornerstone of our corporate identity and ensures VAUDE's consistent representation across all media.
Our values - and how we live them - are the heart of VAUDE. That is why we put them in a code of conduct for our employees.
The Wegweiser is intended to serve as a guide for all of us in unclear situations, provide support for appropriate behavior and make our culture of trust tangible. This Code of Conduct extends from dealing with colleagues and business partners to advice and support for unclear situations (for example, the use of expense receipts, dealing with gifts, dealing with conflicts, etc.).
We do not use carpets in our trade fair booths, we rely exclusively on FSC-certified, untreated wood, use low-energy lighting options, avoid single-use items and also take sustainability into consideration in our catering decisions.
In addition, we try to use each module we build at least three times. In many cases we manage to use them significantly longer. Over time, our suppliers have become familiar with our requirements and many of them only offer us environmentally friendly products. If we don't use our own exhibition stand, we apply the same criteria to our service provider who supports us.
In outfitting our stores, we use natural materials exclusively such as regionally grown untreated ash wood. Linoleum and steel are also used.
They not only provide us with clear rules within the company, they also help our international partners build trade fair stands that meet our standards.
Please contact Jenz Nothaft if you have any questions about the trade fair guidelines:
Jenz Nothaft
Team Leader Sponsoring, Events & Cooperations
VAUDE-Straße 2
88069 Tettnang
Germany
T: +49 (0)7542 5306-696
M. +49 (0)162 2906-218
Jenz.Nothaft@vaude.com
Our mission statement is presented at the beginning of the collaboration contract preamble.
Events such as the BANFF Mountain Film Festival Tour as well as strong partners such as the German Alpine Club (DAV) help us to convey our love of nature and to create an awareness of sustainability issues.
Our film and photo shoot guidelines stipulate that we avoid capturing images from helicopters. Instead, if aerial shots are needed, we opt for electric drones. Moreover, in highly protected areas, we always secure the required regulatory approvals before deploying drones. In addition, we try to limit air travel as much as possible. Flights and car travel initiated by us to photo shoot locations are recorded and offset.
As a guiding principle, we uphold the ethos of "by fair means" when exploring nature: The activities depicted in our films and pictures aim to be achieved through our own efforts, without the use of artificial or technical aids like lifts or helicopters. For ascent assistance, particularly for our production teams, we primarily rely on electric bikes.
Our content should also convey respect for mankind and nature. We support responsible mountain and bike sports, as represented, for example, by the German Alpine Association (DAV) or by the German Initiative Mountain Bike (DIMB).
So, for example, our bikers do not ride off-trail through pristine natural settings, but rather stay on designated trails. They also behave respectfully toward hikers. Our ski tourers adhere to the recommendations of the DAV campaign "Natürlich auf Tour" and steer clear of sensitive habitats such as environmentally protected or conservation areas.
There were no violations of these regulations and voluntary codes during the reporting period.
| GRI: | 417-3 |
