Search Report
2017 Sustainability Report
published 2018/08/01

Time spent at work is also time spent living

We are committed to making (y)our world a better place. One important component of pursuing our vision authentically is the integration of well-designed employee workspaces. All of us spend a large part of our day at work. Time spent at work is time spent living! As a value-driven company, we are committed to a partnership-based approach on equal footing with our employees that takes their needs into account. We regard this as an important factor for happiness and satisfaction, creativity and corporate success. For our employees, this means collaborative thinking, decision-making, and working in an environment where they feel comfortable.

Finding it hard to believe? Here are a few "hard facts"

  • We were awarded the A.T. Kearney Award as the most family-friendly company in 2016.
  • In 2017 we received the Soul@Work Activity Award for our commitment to promoting mental health and quality of life in the workplace.
  • We are proud of the low turnover rate we've had for years – in 2017 it was 5.5 %.
  • 200 events are open to all employees as part of our "Auszeit" health management system.
  • In our corporate feedback program "Steps", 62 ideas were submitted in 2017 and jointly developed.
  • Our employees use our Social Intranet ("Camp") for a lively and intensive exchange.

Want to know the specifics?

Read on to find out more about our commitment

Successful together

VAUDE employees can become actively involved and participate in the company in a number of ways. We believe that well-informed employees who participate in internal company communications will become more motivated and competent.

Within our culture of trust, we communicate transparently regarding as many operations and decisions as possible throughout the company, sometimes via company-wide events, but primarily using our internal communication platform Camp. This platform offers many ways for our employees to participate actively on issues and to contribute their own content.

Idea Management Program: “Steps”

With our new idea management program Steps, employees can quickly and easily contribute their own ideas and suggestions by publishing them on Camp where every idea is welcome to be shared and developed.
Our Idea Management, Steps

The transparent process of review, development, implementation or rejection is supported by 13 company trained "idea coaches" and provides each employee the opportunity to join the discussion and participate in the realization of their ideas.

The response to this has been very positive: In 2016, immediately after "Steps" was launched, over 200 ideas were submitted, processed and 30 of them were implemented. In 2017, we received 62 ideas, of which 10 have already been implemented and 31 are still in progress. The reduction in the number of submissions and ideas implemented in the second year is due to the fact that those issues close to our employees' hearts could already be viewed by everyone via the Camp platform. The number of ideas (21 in 2017) rejected is also primarily due to the fact that they were very similar to ideas that had already been submitted by other employees. We are proud of the commitment of our employees and see this as an important driver of innovation at VAUDE.

Low employee turnover as a positive sign

Turnover is an important metric for VAUDE because it can provide information about employee satisfaction. As a general rule, the lower the rate, the higher the level of employee satisfaction.

The external turnover rate is calculated using the “BDA-Formel” (a formula from the Association of the German Federation of Employers) and is of particular interest to us because it is considered an important indicator of employee satisfaction. In this calculation, relationship between the workforce and employee-initiated departures is considered. During the reporting period, this resulted in a figure of 5.5 % (Status 2016: 4.4 %). With reference to the German average (2013: 14 %*), we can say that our employees are extremely loyal to VAUDE.

Award-winning employer for years

As an employer, we are committed to a good employment policy and continually undergo evaluations by independent external authorities.

For example, in 2016, our company was reaffirmed by the A.T. Kearney Family Award Together with the Kindernothilfe (a children’s charity organization), VAUDE scored well. We are especially proud because this award is based on a survey of employees. It shows us that our commitment to our employees is perceived and valued!

Future-oriented and sustainable work environment

Untreated wood, plenty of light and open design concepts characterize our working spaces that are tailored to the needs of employees. We carried out a comprehensive conversion and renovation project at our company headquarters in 2015 and have been working in modern open-plan offices with many private spaces, meeting rooms, communication areas and lounges since that time. Each workplace is equipped with high quality ergonomic, height-adjustable desks, sophisticated lighting concepts and soundproofing measures.

In addition, many health-promoting aspects were realized during the remodeling projects See Health Promotion as a Matter of Course

»We wanted to create an optimal working environment that responds to individualized professional and personal needs. The new premises foster communication, creativity and teamwork.«

Antje von Dewitz on the objective of the remodeling work

The entire reconstruction took place in accordance with the strictest environmental criteria. The result is a "Green Building" with DGNB certification, in which all aspects of sustainable building are realized, such as ecological building materials or a maximum of energy-efficient building structure. Read more Future-oriented Work Environment.

* Source:

GRI:   401-1
New employee hires and employee turnover
GRI:   103
Management Approach
Related stories
Share on
Who writes this report?
Read more