As an innovative outdoor brand committed to sustainability, our approach is firmly embedded in our corporate strategy. Our comprehensive sustainability strategy is driven by ambitious goals and actions that harmonize economic success with ecological and social responsibility. Learn more about our strategy here
In addition to aligning with the Sustainable Development Goals and the Common Good Economy, we also adhere to the concepts of planetary boundaries, which offer guidelines for the sustainable management of our planet.
The theory of Planetary Boundaries, developed by a group of 29 internationally renowned scientists led by Johan Rockström (Stockholm Resilience Centre) and Will Steffen (Australian National University), aims to define the limits within which humanity can safely operate without significantly disrupting the Earth's systems that ensure stable climatic and ecological conditions.
The central circle represents the “green area” of planetary boundaries, within which humanity can safely operate. Exceeding this area surpasses the safe operating space for human survival. It is evident that 6 out of 9 planetary boundaries have already been significantly breached.
Since its introduction in 2009, the discussion and research on Planetary Boundaries have progressed in both scientific and policy arenas. The original publication identified nine critical thresholds that must not be crossed to avoid serious risks to the Earth and its inhabitants, with 3 already exceeded. Regular updates and assessments of these boundaries have since been conducted to incorporate new scientific findings and data.
We are actively integrating the concept of planetary boundaries into our daily operations and implementing corresponding measures. Below are examples of VAUDE’s initiatives addressing each boundary:
- Release of Novel Entities – Microplastics
We develop our products to release as little microplastic as possible and look for alternatives to conventional plastics. More about this here
- Release of Novel Entities – Chemicals
VAUDE avoids environmentally harmful chemicals and proactively replaces hazardous substances. With strict internal limits and supplier training, VAUDE goes beyond legal requirements. Important milestones include the Greenpeace Detox commitment and collaboration with ZDHC for wastewater monitoring. More about this here and specifically about "forever chemicals" PFAS here
- Climate Change
By joining the international Science Based Targets initiative (SBTi), VAUDE commits to setting its own climate protection targets to achieve "Net Zero" by 2040. More about this here
- Biosphere Integrity
Preserving biodiversity is a central part of our sustainability strategy. We promote the use of recycled and biodegradable materials and support projects to restore ecosystems. With a biodiversity check, we developed and implemented a concept to promote biodiversity at the Obereisenbach campus. More about this here
We also work for biodiversity protection in the supply chain. Read more here
- Land Use
VAUDE assesses risks of deforestation in its supply chain and minimizes these through measures such as GOTS certifications for organic cotton. The aim is to achieve a comprehensive understanding of the impacts on biodiversity and land use. Learn more here.
- Freshwater
Responsible management of water resources is of paramount importance to us. Both at our campus in Obereisenbach and throughout the supply chain, we prioritize sustainable water management to protect freshwater systems. In Obereisenbach, we have implemented measures for water conservation. Learn more here
In our supply chain, we have initiated the "Water Stewardship" project to reduce water consumption. Learn more here
An innovative approach that links planetary boundaries with the SDGs is the concept of "Doughnut" Economics, developed by Kate Raworth. It envisions an economy that operates not only within the ecological boundaries of the planet but also secures social foundations.
The outer rim represents the planetary boundaries, while the inner rim represents the social foundations. These foundations are based on the United Nations Sustainable Development Goals (SDGs), also known as Agenda 2030, and encompass the necessary minimum standards to ensure a dignified life. Learn more about the SDGs here
Within this doughnut lies the safe operating space for humanity, where all people can satisfy their basic needs without exceeding the planet's ecological limits.
VAUDE supports this integrative approach and aims to pursue a business model that is both ecologically and socially sustainable. Learn more about Doughnut Economics here
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