Search Report
2022 Sustainability Report
published 2023/08/01

VAUDE is Germany’s most sustainable brand

November 12, 2015 – 30 November 2015 | VAUDE received the highest honors at the prestigious German Sustainability Award and is elated with being named “Germany's Most Sustainable Brand 2015.”

Eco-friendly and fair - a winning combination!

Stiftung Deutscher Nachhaltigkeitspreis e.V has presented this prestigious award for the eighth time in cooperation with the federal government. The award ceremony has taken place on 27 November at the German Sustainability Congress in Dusseldorf.

VAUDE is Germany’s most sustainable brand

For years we at VAUDE have been consistently pursuing a sustainable corporate philosophy and passionately incorporating it into of all business segments; now we’ve been honored at the highest level. Under the patronage of Chancellor Angela Merkel, we’ve won 1st place at the German Sustainability Award 2015 in the category “Germany's Most Sustainable Brand.” The jury praised both our consistent pursuit of sustainability as well as our continuous development. 

“At all levels of value creation, sustainability is placed in the foreground. VAUDE sets standards for sustainable products with programs such as the Green Shape label or its Fair Wear “Leader status” for fair working conditions. [...] Despite the small size of the company, the VAUDE brand is a strong, successful and trusted brand among all of its stakeholders.” reports the jury’s verdict.

VAUDE CEO Antje von Dewitz

Antje von Dewitz, VAUDE CEO:

»We are delighted and proud of the award as Germany’s Most Sustainable Brand. The award is a wonderful recognition and at the same time, an incentive for us. As a strong outdoor brand, we want to continue promoting harmony between people and nature for business enterprises.«


Successful sustainability brand positioning

For years, VAUDE has pursued a consistent sustainability approach, which is implemented and lived out in all divisions. The company proves that socially and environmentally responsible business practices can also be economically successful. "We are positioning ourselves clearly and comprehensively as a sustainable brand. We implement this everywhere, in product development as well as in logistics and human resources. The expense that this involves is enormous. But we are convinced that it makes sense and is worthwhile in the long term. The results can already be seen: public perception of our commitment is growing dramatically and the VAUDE brand stands for these values," said Antje von Dewitz.

Antje von Dewitz with the German Sustainability Award 2015 - Photographer: Frank Fendler

This has been confirmed by numerous surveys and market research results in which VAUDE regularly takes first place when it comes to credibility, sustainability and ecology. Last but not least, the fact that sustainability can also be an economic success factor is confirmed by the company’s sales performance, which has been above the industry average for years.

Sustainable ahead

Derived from our company vision, sustainable action is at the heart of our value system and our day-to-day operations: from a social, environmental and economic point of view. And this philosophy carries over to almost our entire product range.

With the purchase of our sustainable products these labels indicate:

Green Shape

Green Shape is your VAUDE guarantee for environmentally friendly products – made from sustainable materials, resource-conserving manufacturing and fair production.

Fair Wear

Fair working conditions worldwide! VAUDE has earned Leader status from the Fair Wear and has committed itself to achieving the highest standards for socially just working conditions in all of its production facilities.


The German Sustainability Award

This award is an initiative of the Stiftung Deutscher Nachhaltigkeitspreis e.V. in cooperation with the federal government, municipal associations, business associations, civil society organizations and research institutions. Juries, renowned experts from business, politics, research and civil society select the winner. To the Homepage of the “German Sustainability Award”.

German Sustainability Award 2015

Nomination Video (German)


Partners for mutually sustainable goals: