This report contains all relevant information on issues during the reporting period and an outlook on effects and issues of future material aspects. The selection of aspects is based on our experience and our level of knowledge; we have not deliberately omitted any information that could be important to our stakeholders.
We aligned ourselves with the following principles for the selection of report content:
In order to create a complete report, we began our process of materiality by looking at the complete list of GRI G4 Aspects. GRI Guidelines are divided into categories; each category is then divided into aspects. Within each aspect, there are several indicators that describe the economic, environmental and social performance of a company. In the selection process for each aspect, we looked at whether there were impacts within the organization and outside of it.
The material aspects of this report were identified in a company-wide team. Team members were employees in key positions who are concerned with sustainability issues and have contact with our stakeholder groups (e.g. human resources, environmental management officer, sustainability communicators, product line implementation). In preparation for our team meetings, those in charge made a pre-assessment with regard to materiality.
We defined three evaluation areas that each had various subordinate aspects.
1. "Influence on the assessments and decisions of stakeholders"
2. "The importance of economic, environmental and social / societal impact"
These areas were rated per aspect and subsection numbers (3 = low, 2 = medium, 1 = high). This resulted in a clustering of topics:
3. “Are stakeholders with Priority 1 affected by this aspect?”
First we classified our stakeholders (more at These are Our Stakeholders) as Priority 1, 2 and 3 and then re-examined whether one, two, or more stakeholders with Priority 1 were affected by each aspect.
This third area was also given a numerical rating per aspect and subsection:
(3 = none, 2 = one, 1 = several Priority 1 stakeholders were affected.)
This resulted in a grouping of issues:
The estimates are based largely on the experience of the person responsible, as well as the discussion in the group. We verified individual aspects on the basis of figures, for example, spending on locally based suppliers. For each aspect we also assessed whether the effects occurred within or outside of the organization.
Finally, the results were discussed with the Executive Board (of which Jan Lorch, Chief Officer of Sales and CSR is also a member) and the aspects were again reviewed by the Executive Board.
The results of our materiality analysis can be found here.
In the definition of material aspects that define the content of this report, we took into account issues that were raised by stakeholders. An example of this: the higher emphasis on the aspect Transport, as this is an issue that plays a greater role in public perception than the actual impact would justify.
We selected the most important future challenges for the outdoor industry, as shown by working in industry associations, relevant laws and voluntary agreements, such as the Fair Wear Foundation’s "Code of Labour Practices" and sustainability impacts that were identified by professional reviews, such as biodiversity at our company location in Tettnang-Obereisenbach.
In 2014, we surveyed our employees and external stakeholders regarding our first GRI report (report year 2013). The feedback on the relevance of the individual aspects was incorporated into the materiality analysis and the preparation of the second report (report year 2014).
The survey showed that our stakeholders view those aspects that we identified as material aspects also as either very important or important. The question as to whether material aspects were missing in our report showed that while we covered the most important aspects, we should take some issues on more fully. We have implemented these suggestions in this report. For example in the “Materials” section, we report comprehensively about the origin of our materials and the compliance with environmental standards when selecting materials. In the "Environmental Impact" section, we are reporting on how we, together with our producers, have taken a stand for the use of green standards in production.
The detailed survey results can be found here.
The aspects identified as material were compared with and assigned to the corporate goals – see "Our goals in detail". This makes a direct link with the company strategy visible.
In "Our Goals in Detail" we have documented in detail, which aspects are assigned to each company goals. We report on what we have accomplished for each goal in the past year, and where we are still working on improvements.
In the sections "Our Sustainability Strategy" we represent our understanding of sustainable development on each subject and what long-term strategy we are pursuing as a company in the field of sustainability. Furthermore, we report the challenges we are facing at our site in Tettnang-Obereisenbach and what issues are particularly relevant in the supply chain.
We have also concentrated on issues arising from our corporate values, our strategy, as well as the risks and opportunities that arise for us and our goals, and reflected the interests and expectations of our closest stakeholders such as our employees, partners and producers.