Customers need information about a product’s material composition and the place of manufacture in order to be able to accurately compare products and have a true purchasing choice. This is a genuine concern for us here at VAUDE – informing our customers as extensively as possible.
There are, however, different regulations and guidelines for labeling products. The requirements for the labeling of textiles and shoes are complex and not always easy to put into practice.
According to textile labeling laws, fiber percentages and percentages of materials of animal origin must be listed on the label. Additional information such as “organic” or “recycled” is no longer permitted and must be in a different form such as on a product hangtag. All of our textile products are subject to this labeling law.
In addition to the textile labeling law, our textile products have a care label in accordance with ISO 3758, an international standard for care labeling of textile products.
We provide the following information for our products:
We offer our customers additional valuable information on product hangtags. These hangtags provide information about environmental and technical aspects as well as information on our system suppliers such as Polartec® and Sympatex®, sketches and photos of the product and information about awards and patents.
As of the Summer Collection 2016, we also began labeling products that consist of at least 30% recycled materials or at least 30% renewable materials.
We want to make it even easier for our customers to recognize eco-friendly products and make informed purchasing decisions.
However, to avoid creating a "label jungle" on the product, we have established a hierarchy of labels. VAUDE products carry only one of the following eco-labels:
Technical products – child carriers, panniers, avalanche backpacks and tents – are given additional product-specific instructions on use, assembly, maintenance and special safety instructions.
We make sure that our care instructions are as ecological as possible and recommend, for example, washing at low temperatures and air drying whenever possible. We are also working with our material suppliers on this issue. Every season, we check all labels to ensure that the material composition and care instructions have not changed.
We work very closely with our material suppliers to label our products properly. They provide detailed information on the fiber composition and provide us with the specific care instructions. In our Product Lifecycle Management system (PLM), this information is stored in a separate workflow that includes control loops so that we can reliably manage queries and labels.
Product labels are checked each season. When there are small changes in the materials used, we pass along this information. So far, there have been no violations of mandatory labeling.
The regulations for product labeling must be respected to avoid distortion of competition and to meet consumer protection requirements.