Search Report
2015 Sustainability Report
published 2016/07/13

Transparency across all channels

We insist on transparency and honesty in all forms of communication.

How we reach our end customers

VAUDE advocates for sustainability issues across all of its communication channels and reaches end customers in a variety of ways. Our strategy is built on the following three pillars:

Pillars of Communication

Various communication channels

Depending on the target group, we use various communication channels:

  • Advertisements
  • Press releases
  • Sponsoring
  • Website
  • Newsletter
  • Social media
  • Store windows
  • Events
  • Trained specialists
  • Product hangtags

No “greenwashing” in marketing

In all communication channels for reaching end users and trade specialists, we take care to avoid "greenwashing". This means: This means that we do not use advertising to try to represent our company as "greener" than it actually is. Instead, in our marketing we adhere to the EMAS principles: responsible, credible, innovative and transparent.

VAUDE places a great emphasis on values such as honesty and transparency. We proactively communicate about controversial issues, such as the use of PFC in our products, and honestly state how far we have come in our efforts.

GRI:   G4-DMA Marketing
Disclosure on Management Approach Marketing
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