VAUDE advocates for sustainability issues across all of its communication channels and reaches end customers in a variety of ways. Our strategy is built on the following three pillars:
Depending on the target group, we use various communication channels:
In all communication channels for reaching end users and trade specialists, we take care to avoid "greenwashing". This means: This means that we do not use advertising to try to represent our company as "greener" than it actually is. Instead, in our marketing we adhere to the EMAS principles: responsible, credible, innovative and transparent.
VAUDE places a great emphasis on values such as honesty and transparency. We proactively communicate about controversial issues, such as the use of PFC in our products, and honestly state how far we have come in our efforts.