Search Report
2015 Sustainability Report
published 2016/07/13

Responsible communication and action

VAUDE adheres to its ecological principles in its marketing activities and trade fairs – voluntarily and from conviction.

Eco-communication – action speaks louder than words

At VAUDE, environmental friendliness goes well beyond the products. Ecological principles also apply to the representation of the company and to our marketing activities. We voluntarily apply these guiding principles and have developed codes of conduct for ourselves.

Of course, in relation to publicity, advertising, merchandising and sponsorship, we fully comply with all commercial and media rights, taking all aspects of data protection very seriously.

Environmental awareness in the construction of stores and trade fair stands

Furthermore, we have committed ourselves to designing our stores and trade fair stands in line with ecological criteria.

We do not use carpets in our trade fair booths, we rely exclusively on FSC certified, untreated wood, use low-energy lighting options, avoid single-use items and also take sustainability into consideration in our catering decisions.

VAUDE trade fair stand

When building our trade fair stands, we pay attention to environmental compatibility and avoid potentially, environmentally harmful components.

In addition, we try to use each module we build at least three times. In many cases we manage to use them much longer. Over time, our suppliers have gotten to know our requirements and many of them only offer us environmentally friendly products.

In outfitting our stores, we use natural materials exclusively such as regionally grown untreated ash wood. Linoleum and steel are also used.

fiar stand

Guidelines for trade fair stand construction

In 2014 we created a set of guidelines for trade fair construction which lays down binding standards of ecological criteria. This is to provide clear rules internally, but also to put our foreign colleagues in a position to build trade fair stands to our standards.

Sustainable film and photo shoots

As a sustainable, innovative mountain sports brand, we try to keep the ecological footprint for our films and photo shoots as small as possible. Our guidelines for film and photo shoots, for example, specify that we do not take any pictures from helicopters. If aerial views are necessary, we use electrical drones. In addition, we try to limit air travel as much as possible. Flights and car travel initiated by us to photo shoot locations are recorded and offset.

In general, we follow the "by fair means" principle for mountaineering and biking: the activities shown in our films and pictures should be “self-powered” to the greatest extent possible without artificial/ technical aids such as lifts or helicopters.

Our content should convey respect for mankind and nature. We support responsible mountain and bike sports, as represented, for example, by the German Alpine Association (DAV) or by the German Initiative Mountain Bike (DIMB).

So, for example, our bikers do not ride off trail through pristine natural settings, but rather stay on existing trails. They also behave respectfully toward pedestrians. Our ski tourers adhere to the recommendations of the DAV campaign "Natürlich auf Tour" and steer clear of sensitive habitats such as environmentally protected or conservation areas.

(Role) models

We only depict environmentally friendly behavior in our advertising shoots. For example, our bikers do not ride off-trail through pristine terrain, but keep to established trails.

There were no violations of these regulations and voluntary codes during the reporting period.

GRI:   G4-PR7
Total number of incidents of non-compliance with regulations and voluntary codes concerning marketing communications, including advertising, promotion, and sponsorship, by type of outcomes
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