While Green Shape is a product label that our customers recognize, VAUDE is also working 'behind the scenes' with strict parameters for product development: the VAUDE Material Policy delineates VAUDE's voluntary commitment to applying "best available technology" (BAT) to eliminate controversial technologies and materials, and to ensure maximum traceability of all materials to their origin.
The sustainability of a product begins with its very concept - see also Sustainable Design. This is when materials are chosen that are as eco-friendly and durable as possible – see also Highly Functional Yet Ecologically Compatible
The "VAUDE Material Policy" is continuously being expanded and updated. In this process we include the opinions of experts from within and outside our industry – such as the Federal Office for Risk Assessment BfR, universities or organizations of civil society such as WWF Germany.
While the VAUDE Material Policy is "set" as a voluntary commitment, it remains difficult to find the right balance between product performance, price and environmental-friendliness day in and day out.
This balancing act is a challenge for our product developers; more sustainable materials frequently cost more than their conventional counterparts, are usually more difficult to obtain, and are sometimes not as functional either. We need to carefully weigh the best ecological solution with what is acceptable in the market on a daily basis.