Our products open the door to experiences, unforgettable adventures, peak performances, to emotions, to mountaineering, to happiness. In this sense, we see ourselves as designers of emotion!
For over 40 years VAUDE has stood for passion and enthusiasm for mountain sports. The mountain, representing the heart of our business activity, stands for the high demands we place on our products.
Today, in the face of advancing climate change, our planet and our mountains are showing the fragility that we’ve long underestimated. The mountains are telling us that it is time to re-evaluate. It is time to step up and take responsibility, to change course so that our children’s children can experience the wonder of this planet in the diverse and fascinating form that we know today.
VAUDE has been taking on this responsibility for many years. As Europe’s most sustainable brand, we are a pioneer, challenging conventions and pushing the limits to create forward-looking functional products and sustainable solutions through innovation: Forward to nature!
Design guides our brand; it shapes our identity and our appearance. At the same time, our identity also guides our design. They are interdependent and only together can they develop the magic that captivates and inspires people. For our products, for our brand, for the lifestyle that they represent.
VAUDE design means sustainable design – striving to find sustainable solutions for innovative products, using new materials, ensuring repairability and focusing on what is actually essential, the material. It means recognizing what is senseless or superfluous. Sustainable design also means: differentiating between the market and the competition.
»In your daily work as a designer, you are responsible for no less than 80% of the cost – initial and subsequent – of a product. During the design phase, the course is set as to how sustainable a product can be. Decisions are made about whether a product can be repaired, reused or recycled.«
VAUDE Design is a toolbox of possibilities. It shouldn’t be taken as a rigid regulative document, but rather as a code of practices that demonstrates the relationship between the outdoors, people and our brand, in order to help spark inspiration for one’s own creativity. Read more here
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