As an example of best practices, VAUDE was explicitly invited to present a key note address at this year's China Sustainable Textile Summit. Hucky Hu, VAUDE Production and CSR Manager Asia, presented the company's sustainable corporate philosophy in an engaging presentation. He then took part in a panel discussion and competently responded to strategic questions.
For VAUDE, it was a great honor to be able to speak at this high-profile event as a medium-sized German outdoor brand. It clearly demonstrates that we are perceived as a sustainable company in China as well – both as a contractor for producers and customer for material manufacturers, as well as a sustainable brand in the highly competitive Chinese outdoor market. It also shows that our team in Asia is now highly proficient in environmental protection and social responsibility. They identify with our corporate values and actively participate in them.